Marketing & sales enablement for independent rep agencies

Market every line like it's your only line.

We're former manufacturer marketing executives. We've been the principal, and we know what manufacturers look for when they pick, keep or drop a rep. Now we work with agency owners and partners to build the line card, content, specifier campaigns and sales kits that make your agency the obvious choice. Done for you, every month.

Get a free line-card & website teardown
ElectricalLightingHVACPlumbingBuilding productsUS + Canada
youragency.com/line-cardIllustrative mockup
Showing 15 products · updated from principal data
The problem

Principals expect you to market their lines, not just sell them.

Buyers research online before they call a rep, and manufacturers judge an agency by what they find. Most agency sites still show a page of logos that link away to 30 manufacturer websites.

01

The line card is a logo wall

Specs, images and cut sheets live on each principal's site. Engineers and contractors leave yours to find them.

02

Content happens "when there's time"

Product launches, projects and CEU events go unannounced because no one owns marketing full time.

03

Principals can't see your marketing

You promote their lines, but there's no simple monthly proof to show them or to support a co-op/MDF request.

Context: MANA notes many manufacturers won't appoint a rep without a professional website (MANA). NEMRA's Rep of the Future 2025 calls for a dedicated marketing function, vertical line cards and digital campaigns.

Why Corvanta

We've sat on the other side of the table.

Before Corvanta, we ran marketing at manufacturers [PLACEHOLDER: years / brands, if you want them public]. We built the rep programs, read the line reviews, and decided which agencies got the launch support, the co-op dollars and the next line.

Now we work for the agency. We speak owner to owner, and we build what principals actually reward.

What principals notice when they review a rep

  • Can I find my line, specs and cut sheets on your site in seconds?
  • Are you promoting my products to engineers and contractors without being asked?
  • Can your outside reps explain my latest launch correctly?
  • Do you show me what you did this quarter, or do I have to ask?
  • Does your agency look like the one I'd want carrying my brand in five years?

We work with owners and partners at agencies across industries, including electrical, lighting, HVAC, plumbing, building products and industrial.

Sales enablement

A sales kit for every principal. Updated when the line changes.

When a principal launches, reprices or discontinues, your outside reps get a one-page battle card, talk track, competitive crosses and a five-minute quiz. They're built from the manufacturer's own documents.

  • Battle cards and talk tracks for each line and vertical
  • Objection answers and positioning against other brands
  • Short training quizzes so new hires ramp faster
  • Branded decks and leave-behinds using the principal's approved assets
Battle card · HVAC

Mitsubishi Electric · Ductless & VRF

Updated this week
Best fit

Retrofits without ductwork, schools, multi-tenant buildings, and zoned comfort for spaces with different loads.

Lead with
  • Zoned comfort and quiet operation
  • Cold-climate heat pump options
  • Contractor training and support in the territory
Objections
"Upfront cost is higher than a rooftop unit."Compare lifecycle and zoning savings, using the principal's published sizing tools.
Rep readiness
Quiz
8 / 11 reps

Talk track · 2-min video · cross reference · cut sheets

Monthly content engine

Stay visible every week without hiring a marketing department.

We turn principal launches, your projects and your team's expertise into LinkedIn posts, a monthly email newsletter, application guides and short videos. You approve; we publish.

  • A 90-day calendar planned around your top principals
  • Application guides and project spotlights written for engineers and contractors
  • Every post amplifies the manufacturer's messaging in your territory

November content calendar

LinkedInEmailVideoEvent
Mon
Tue
Wed
Thu
Fri
3
LinkedInNew networked lighting controls line now in stock
4
5
Video60-sec: sensor faucet retrofit in a school
6
7
EmailNewsletter: winter HVAC readiness
10
LinkedInProject spotlight: hospital wing LED retrofit
11
EventLunch & learn invite to MEP engineers
12
13
LinkedInMeet the team: our controls specialist
14
17
18
EmailApplication guide: wiring devices for healthcare
19
LinkedInDuctless vs. ducted: when to spec which
20
VideoInstall tip from the field
21
Specifier campaigns

Get in front of engineers before the spec is written.

Lunch-and-learns remain one of the most direct ways to reach design professionals. We write the invites, landing pages and follow-ups, and turn principal courses into spec-ready summaries.

  • Invite campaigns to MEP engineers, architects and lighting designers
  • Spec-ready product summaries and guide-spec packages from principal documents
  • Follow-ups after each session, so attendees turn into conversations

Source on lunch-and-learns: Ron Blank & Associates

From: Your Agency Lighting Team
To: MEP & lighting design team
Subject: Lunch on us: networked lighting controls, 1 hour
Lunch & learn · In your office

Designing with networked lighting controls

60 minutesLunch providedCEU credit if the course is registeredPresented with a principal partner

Hi team, we'd like to bring lunch and a one-hour session on specifying networked controls for today's energy codes.

  • Code-driven control requirements, in plain English
  • Wired vs. wireless: when each fits
  • Sequence-of-operations examples you can reuse
Pick a dateSend me the deck
Principal reporting

Show every principal what you did for their line this month.

A one-page report per principal: what you promoted, who engaged, events held and leads passed along. It's the proof that earns attention and supports co-op/MDF requests.

  • Monthly, per principal, ready to forward
  • Built from your website, email, LinkedIn and event data
  • Turns "trust us" into a visible marketing record

Principal report · Leviton · October

SAMPLE DATA
Catalog views
1,284
sample
Cut sheet downloads
212
sample
Email clicks
96
sample
Leads shared
14
sample
Cut sheet downloads by week (sample)
W1
W2
W3
W4
W5
What we promoted
LinkedIn posts4
Newsletter features2
Lunch & learns1
Rep kit updates3

Illustrative mockups. Manufacturer names are used for illustration only and do not imply endorsement or a relationship. Report figures are sample data.

Done for you

Six services, one monthly engine.

Unified line-card catalog

Specs, images and cut sheets from every principal in one searchable catalog on your site, grouped by application and kept current.

Agency website & search

Product, application and territory pages that show what you know and get found by contractors and engineers.

Monthly content engine

LinkedIn posts, newsletters, application guides and short videos, drafted from principal launches and your projects.

Specifier campaigns

Lunch-and-learn and CEU invitations, engineer follow-ups and spec-ready product summaries.

Sales kits per principal

Battle cards, talk tracks, crosses, objection answers and training quizzes, refreshed when a line changes.

Principal marketing reports

A monthly one-pager per principal (what you promoted, reach, leads) to back up co-op/MDF requests.

How it works

Start with a free teardown.

Free teardown

We review your website, line card and content the way a principal or engineer would, and send back what we'd fix first.

We build the base

Your unified catalog, sales kits for your top lines and a 90-day content calendar, all built from your principals' own data.

Monthly engine

New content, kit updates and principal reports every month. You approve everything before it goes out.

→

What you get in the teardown

A plain-English review of your site and line card, a priority list of fixes and a sample battle card for one of your lines.

→

How we keep it accurate

AI drafts, people approve. Specs come from the principal's own documents with the source kept, so nothing is invented.

FAQ

Questions reps ask

Who actually does the work?

Former manufacturer marketers lead every account. We use modern tools, including AI, to move fast, but people who have run principal marketing review everything.

How do you keep specs accurate?

Specs and claims are pulled from each principal's published documents, with the source kept. Nothing publishes without your approval.

Will our principals be OK with this?

Content and kits follow each manufacturer's brand rules and approved assets, and we can route anything to a principal for review before it goes live.

We already have a website or a marketing person.

Great. We plug in as the production capacity they're missing and work on your existing site and channels.

How much of our time does it take?

A kickoff to learn your lines and territory, then a short monthly review to approve the calendar and kits.

What if it isn't a fit?

You keep the teardown. No obligation.

What we build

See the deliverables, not just the promise.

Working examples of catalogs, launch kits, submittals, sales kits and websites for five typical rep agencies.

Explore the work
Electrical

Searchable line-card catalog
HVAC

Product launch kit
Plumbing

Spec response & submittal
Industrial

Rep sales enablement kit
Building products

Agency website refresh
Free line-card & website teardown

See your agency the way principals and specifiers do.

Tell us where to look. We'll review your site, line card and content and reply with the fixes that matter most, plus a sample sales kit for one of your lines.

We reply within 1 business day. No spam, no obligation.